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Field force management for the pharmaceutical and lifestyle sector
Competition has intensified significantly for both over the counter (OTC) and prescription drugs (RX) due to less possibilities for price fixing and increased advertising spending. As a result, consumers have become more insecure and are increasingly relying on their pharmacists’ and healthcare professionals’ recommendations. In this competitive environment, the higher quality customer service and support your sales representatives are able to provide, the better.
Drugstores and perfumeries are also under great pressure as they fiercely compete with online shops. They have to keep up with trends and provide a wide selection of products, all while keeping prices low. PTV Map&Market enables you to provide good service and guarantees a strong in-store presence, both of which is essential for good sales.
How PTV Map&Market helps the pharmaceutical and lifestyle industry
Direct sales:

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Identify and exploit the untapped market potential
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Place sales staff strategically
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Optimize route planning to minimize time on the road and maximize time with customers
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Create well-balanced sales territories and a fair workload distribution
Retail and trade:

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Arrange customer visits according to individual frequencies and criteria
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Benefit from improved customer service
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Identify ideal markets and stores for campaigns
PTV Map&Market in Pharmaceutical and Lifestyle Industry

P & G - Prestige Products
"Thanks to PTV Map&Market we now have an evenly balanced workload distribution among our field employees.”

Boehringer Ingelheim Pharma – Pharmaceuticals
“PTV has provided us with an optimal solution for planning our visits that fully considers the industry-specific requirements.”

Novartis Pharma
Changes in the field of pharmaceutical marketing required new sales concepts, so Novartis commissioned PTV AG to re-plan the weekly call districts for its consumer health/OTC pharmaceutical sales force across Germany.
PTV Map&Market with CRM integration



HANA Cloud Platform
PERFECT Synchronization with your CRM




PTV Map&Market industry applications

Field Force Planning for Consumer Goods
How PTV Map&Market boosts the efficiency in the FMCG sector

Field Force Management for Pharmaceutical & Lifestyle sector
How PTV Map&Market helps the pharmaceutical and lifestyle industry

Field Force Management for Services
How PTV Map&Market plans schedule and driver routes for field services

Why Choose
PTV MAP&MARKET
Field Force Optimisation with PTV Map&Market
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Minimize your planning effort
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Maximize the efficiency of your workforce
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Reduce costs
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Determine your optimal headcount and territory coverage
Consider all restrictions in field force planning with PTV Map&Market
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Visit frequency and intervals
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Customer requests
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Opening hours
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Working hours of employees
Boost productivity with our field force app 25h
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Create optimal schedules, sequences of stops and driving routes
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Automate scheduling with date suggestion function
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Avoid idle time thanks to radius and corridor search
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Stay flexible with mobile app, web client or API
Boost sales force motivation with PTV Map&Market
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Motivate sales force
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Distribute workload in a fair way
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Plan territories and visits transparently
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Remain flexible on the road
Exact planning thanks to detailed map material with PTV Map&Market
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Optimised sequence of stops
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Detailed planning in urban areas
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Up-to-date map material