PTV

MAP&MARKET

Field force management for the pharmaceutical and lifestyle sector

Ensure optimal coverage of all pharmacies, drugstores, perfumeries and physicians
Optimise direct sales
Secure access to retail and trade
Increase efficiency and effectiveness of your sales force

Field force management for the pharmaceutical and lifestyle sector

Competition has intensified significantly for both over the counter (OTC) and prescription drugs (RX) due to less possibilities for price fixing and increased advertising spending. As a result, consumers have become more insecure and are increasingly relying on their pharmacists’ and healthcare professionals’ recommendations. In this competitive environment, the higher quality customer service and support your sales representatives are able to provide, the better.

Drugstores and perfumeries are also under great pressure as they fiercely compete with online shops. They have to keep up with trends and provide a wide selection of products, all while keeping prices low. PTV Map&Market enables you to provide good service and guarantees a strong in-store presence, both of which is essential for good sales.

Technical Field Services

Retail Field Force

Pharmaceutical Field Force

Consumer Products Field Force

SAP CRM & Hana Integration

Oracle Sales Cloud Integration

Sales Force Integration 25H

PTV MAP & MARKET, Strategic and functional geo-management, geo-sales, geo-marketing, Field service planning, Location planning, and regional optimization, Visualization, and analysis of company and market data. Detailed urban planning, References_and_Sucess_Stor

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How PTV Map&Market helps the pharmaceutical and lifestyle industry

Direct sales:

Identify and exploit the untapped market potential
Place sales staff strategically
Optimize route planning to minimize time on the road and maximize time with customers
Create well-balanced sales territories and a fair workload distribution

Retail and trade:

Create optimized visit schedules and routes
Arrange customer visits according to individual frequencies and criteria
Benefit from improved customer service
Identify ideal markets and stores for campaigns

PTV Map&Market in Pharmaceutical and Lifestyle Industry

Dietmar W. Haufe

P & G - Prestige Products

"Thanks to PTV Map&Market we now have an evenly balanced workload distribution among our field employees.”

Frank Geßner

Boehringer Ingelheim Pharma – Pharmaceuticals

“PTV has provided us with an optimal solution for planning our visits that fully considers the industry-specific requirements.”

Oliver Konwer

Novartis Pharma

Changes in the field of pharmaceutical marketing required new sales concepts, so Novartis commissioned PTV AG to re-plan the weekly call districts for its consumer health/OTC pharmaceutical sales force across Germany.