Performing Geographic Market Analyses with PTV Map&Market

  • Identify market potential

  • Analyse purchasing power data

  • Carry out market segmentation

  • Ensure coverage and accessibility

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  • LinkedIn - VTS
  • Twitter - VTS

Performing Geographic Market Analyses

PTV Map&Market enables you to carry out geographical market analyses, display customer data on digital maps and thereby visualise regional connections. Identify your company's A, B and C customers, recognise high-turnover territories and untapped sales opportunities with just one glance at the map. Derive valuable insights for your marketing strategy and plan communicative measures.

Make spatial connections visible with this function

Market characteristics, demographics and purchasing power

Recognise the market potential of a territory quickly. Pick display and colouring and include symbols as you wish.



Route planning for field staff

Automate your field force planning and create weekly and daily plans that boost productivity, while considering all specifications and restrictions.

Territory optimisation

Optimise your sales territories with PTV Map&Market to achieve an even workload distribution among all field employees and shorter travelling distances as well as full market coverage.

Geographical market analyses

Perform geographical market determines sales potential market and analyses purchasing power data and evaluate planning scenarios.  , ,

Discovers More

Why the customers like PTV Map&Market

Homemade Remedies
Dietmar W. Haufe

"Thanks to PTV Map&Market we now have an evenly balanced workload distribution among our field employees.”

Procter & Gamble

Puppy Portrait
Dennis Tusche

"We optimized our national sales structure and territories, and thereby reduced travel times of our field force by 17%.”

VitaKraft - Pet food

Sliced Bread
Olaf Czaja

"PTV Map&Market met all our expectations. Our costs are lower and we have more time for our customers."

Lieken - Baked goods

PERFECT Synchronization with your CRM

The perfect match: Our partner solutions



PTV Map&Market industry applications

Field Force Planning for Consumer Goods

How PTV Map&Market boosts the efficiency in the FMCG sector

Field Force Management for Pharmaceutical & Lifestyle sector

How PTV Map&Market helps the pharmaceutical and lifestyle industry

Retail Location Planning

How PTV Map&Market determines the best location for your store

Field Force Management for Services

How PTV Map&Market plans schedule and driver routes for field services

Why Choose


Field Force Optimisation with PTV Map&Market

  • Minimize your planning effort

  • Maximize the efficiency of your workforce

  • Reduce costs

  • Determine your optimal headcount and territory coverage

Consider all restrictions in field force planning with PTV Map&Market

  • Visit frequency and intervals

  • Customer requests

  • Opening hours

  • Working hours of employees

Boost productivity with our field force app 25h

  • Create optimal schedules, sequences of stops and driving routes

  • Automate scheduling with date suggestion function

  • Avoid idle time thanks to radius and corridor search

  • Stay flexible with mobile app, web client or API

Boost sales force motivation with PTV Map&Market

  • Motivate sales force

  • Distribute workload in a fair way

  • Plan territories and visits transparently

  • Remain flexible on the road

Exact planning thanks to detailed map material with PTV Map&Market

  • Optimised sequence of stops

  • Detailed planning in urban areas

  • Up-to-date map material