Unlock the Power of Location with the Location Planning Software PTV Map&Market

  • Base geo-marketing strategies on comprehensive analytics

  • Simulate alternative scenarios to minimize risks

  • Optimize expansion and consolidation planning

  • Plan locations for stores, warehouses, and depots that guarantee optimal distribution

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Strategic software solution for Location Planning

Deciding where to open a new location is of great strategic importance for any company – especially in the retail industry. Whether you are opening a new production site, a warehouse or a branch: The wrong decision wastes resources, and leads to additional negative consequences such as inefficiencies in your distribution network or bottlenecks in your logistics chain. PTV Map&Market provides the data and analytics needed to make a well-informed decision and thereby gives you planning security for costly investments.

Location optimization – automated, fast and reliable

When searching for new locations and planning sites, PTV Map&Market supports you with high-performance algorithms that process large quantities of data at an exceptionally high speed. The search also considers all limitations and specifications. Expanding or consolidating, planning a new site or optimizing an existing location: The software provides you with concrete suggestions, determines coverage levels and catchment areas of potential locations and displays the results based on address or area levels. Furthermore, the software simulates alternative solutions and savings potentials.


Route planning for field staff

Automate your field force planning and create weekly and daily plans that boost productivity, while considering all specifications and restrictions.

Territory optimisation

Optimise your sales territories with PTV Map&Market to achieve an even workload distribution among all field employees and shorter travelling distances as well as full market coverage.

Geographical market analyses

Perform geographical market analyses, determine sales potential, visualise market and purchasing power data and evaluate planning scenarios.

Why the customers like PTV Map&Market

Homemade Remedies
Dietmar W. Haufe

"Thanks to PTV Map&Market we now have an evenly balanced workload distribution among our field employees.”

Procter & Gamble

Puppy Portrait
Dennis Tusche

"We optimized our national sales structure and territories, and thereby reduced travel times of our field force by 17%.”

VitaKraft - Pet food

Sliced Bread
Olaf Czaja

"PTV Map&Market met all our expectations. Our costs are lower and we have more time for our customers."

Lieken - Baked goods


HANA Cloud Platform

PERFECT Synchronization with your CRM

The perfect match: Our partner solutions



PTV Map&Market industry applications

Field Force Planning for Consumer Goods

How PTV Map&Market boosts the efficiency in the FMCG sector

Field Force Management for Pharmaceutical & Lifestyle sector

How PTV Map&Market helps the pharmaceutical and lifestyle industry

Retail Location Planning

How PTV Map&Market determines the best location for your store

Field Force Management for Services

How PTV Map&Market plans schedule and driver routes for field services

Why Choose


Field Force Optimisation with PTV Map&Market

  • Minimize your planning effort

  • Maximize the efficiency of your workforce

  • Reduce costs

  • Determine your optimal headcount and territory coverage

Consider all restrictions in field force planning with PTV Map&Market

  • Visit frequency and intervals

  • Customer requests

  • Opening hours

  • Working hours of employees

Boost productivity with our field force app 25h

  • Create optimal schedules, sequences of stops and driving routes

  • Automate scheduling with date suggestion function

  • Avoid idle time thanks to radius and corridor search

  • Stay flexible with mobile app, web client or API

Boost sales force motivation with PTV Map&Market

  • Motivate sales force

  • Distribute workload in a fair way

  • Plan territories and visits transparently

  • Remain flexible on the road

Exact planning thanks to detailed map material with PTV Map&Market

  • Optimised sequence of stops

  • Detailed planning in urban areas

  • Up-to-date map material